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MillerCoors brings back 'Steinie' for Miller Lite

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MillerCoors is releasing a retro bottle for its Miller Lite brand in the US in the run-up to Christmas.

Miller Lite was originally launched in Steinie bottles in 1975

Miller Lite was originally launched in 'Steinie' bottles in 1975

The 12oz 'Steinie' pack launches this month and will be available in the country until December. A nation-wide television, print and online campaign will back the move, along with out-of-home ads.

Miller Lite was launched in 1975, appearing initially in 'Steinie' bottles.

Last month, the company, a joint-venture in the US between Molson Coors and SABMiller, announced the closure of one of its breweries in the country as its volumes have continued to struggle.


Sectors: Beer & cider

Companies: Molson Coors, SABMiller

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