US: MillerCoors apologises, pulls Puerto Rican flag Coors Light cans

By | 31 May 2013

MillerCoors has been forced to withdraw the cans from sale

MillerCoors has been forced to withdraw the cans from sale

MillerCoors has withdrawn from sale specially-produced Coors Light cans featuring the Puerto Rican flag and apologised after complaints from a campaign group. 

The brewer had produced the can to mark this Sunday's New York City Puerto Rican Day Parade, where it is the main sponsor. However, complaints suggested putting the flag on a beer can was "disrespectful" and "trivialises" the contribution of the Puerto Rican community to the city

The parade's officical theme this year is also: “Salud: Celebrate Your Health.”

Following the controversy this week, MillerCoors, a JV between Molson Coors and SABMiller, yesterday wrote to Puerto Rican campaign group 'Boricuas for a Positive Image' apologising and announcing it was pulling distribution of the can. 

"We are no longer producing the packages... and effective tomorrow we will cease distribution as well," Nehl Horton, MillerCoors' chief public affairs and communications officer, wrote in the letter

He added: “We apologise if the graphics on our promotional packaging inadvertently offended you or any other members of the Puerto Rican community."   

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Sectors: Beer & cider

Companies: Coors, SABMiller

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