UK: Miller Brands MD still "cautious" over positioning of Peroni

By James Wilmore | 24 May 2012

The boss of Miller Brands, the UK subsidiary of SABMiller, says he is focussing on keeping Peroni Nastro Azzurro positioned as a premium brand, but remains "very cautious" about its distribution.

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The boss of Miller Brands, the UK subsidiary of SABMiller, says he is focussing on keeping Peroni Nastro Azzurro positioned as a premium brand, but remains "very cautious" about its distribution.

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