News

UK: Miller Brands MD still "cautious" over positioning of Peroni

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

As Irish whiskey comes of age, so do its problems

MORE

The boss of Miller Brands, the UK subsidiary of SABMiller, says he is focussing on keeping Peroni Nastro Azzurro positioned as a premium brand, but remains "very cautious" about its distribution.


Related Content

"At SABMiller, we went through a bit of disbelief and almost denial" - just-drinks meets Hector Goro...

Asahi makes European bet with launch of new division as SABMiller buy closes

Asahi makes European bet with launch of new division as SABMiller buy closes...

"Creating craft brands is a skill set that most big companies don’t have" - Interview, Bernstein ana...

Miller Lite to give Molson Coors

Miller Lite to give Molson Coors "backbone" in global beer - CEO...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?