News

US: Miller appoints Coke man to top marketing job

Most popular

Why brown spirits is behind low- & no-alc curve

Pernod is back in Kentucky, but why did it leave?

Anheuser-Busch InBev Performance Trends 2014-2018

How UK craft brewers are winning with Generation Z

Mainstream media is confusing spirits' consumer

MORE

Miller Brewing has appointed the Coke-veteran Tom Long as executive vice president and chief marketing officer.

Some16 years with the Coca-Cola Company, Long is currently president of Coca-Cola's Northwest European division, which includes the UK, Ireland, France, Belgium, Luxembourg and the Netherlands.

Long served in several senior marketing and sales roles for the soft drink company, including as vice-president of strategic marketing, with global responsibility for managing the company's entire brand portfolio. He also served as Coca-Cola's head of worldwide marketing insights and research.

"Tom is a strong, decisive leader and his mandate is to take our marketing capability to the next level," said Miller president and CEO Norman Adami.

Long succeeds marketing EVP Bob Mikulay, who is retiring after 30 years of service with Miller and its former corporate parent, Philip Morris.

"We made significant progress with our marketing during Bob's tenure, particularly with the rejuvenation of Miller Lite," said Adami. "He has been a great friend to many of us at Miller, and we wish him the very best."

A native of North Carolina, Long will join Miller on July 1, after fulfilling his notice obligation to Coca-Cola, as mandated by European law.

"I am coming to Miller because I think it is one of the single best opportunities in the business world today," said Long.

Until then, Charlie Frenette will serve as interim chief marketing officer. Frenette is also a former Coca-Cola executive, having served as the company's chief marketing officer and the head of European operations. Frenette currently serves on the Miller board of directors.

"Charlie understands our business extremely well, and has played a major role in our progress over the past year and a half," said Adami. "He will ensure that we have a very productive transition and that we keep a strong focus heading into the important summer selling season."


Related Content

FREE TO READ - The top ten quotes of the year - just-drinks' review of 2018

FREE TO READ - The top ten quotes of the year - just-drinks' review of 2018...

We can capture 600m more Coke drinkers - Coca-Cola Co

We can capture 600m more Coke drinkers - Coca-Cola Co ...

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's...

Why spirits marketing risks losing sight of the actual spirit - Comment

Why spirits marketing risks losing sight of the actual spirit - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?