News

US: Miller apologises over rock 'n' roll cans

Most popular

What's coming up in dark spirits in 2020?

What's coming up in soft drinks in 2020?

What will shape consumer trends in 2020?

Will 2020 see Campari Group back on the M&A hunt?

just-drinks speaks to DISCUS CEO Chris Swonger

MORE

Miller Brewing has been forced into an apology over the release of commemorative cans, which were released in order to celebrate 50 years of  rock 'n' roll.

The cans featured music stars who had featured on the cover of Rolling Stone magazine, including Eric Clapton and Def Leppard. However, racial equality groups pointed out that no black musicians appeared on the cans, despite having a pivotal position in rock 'n' roll history.

In a statement today, the brewer said: "Miller Brewing Company sincerely apologizes to the African-American community, to music fans and to our valued consumers for this occurrence. African Americans obviously have played a formative role in the development of rock 'n roll, and despite our efforts, we did not manage this component of the promotion appropriately."

The company noted that the commemorative cans promotion are one part of a multi-pronged campaign, executed in partnership with Rolling Stone magazine, which includes several events and promotional activities that feature African-American music artists.

The company said: "By making the public fully aware of the breadth of our plan, which does include tributes to black music artists, Miller Brewing Company reaffirms its ongoing commitment to the contributions of African Americans to American culture."

Virgis Colbert, Miller's executive vice president of worldwide operations, said: "We took a hard look at the situation and realize where we fell short. You can count on Miller to step up."


Sectors: Beer & cider

Related Content

 Top US Brewers in 2018 - The facts

Top US Brewers in 2018 - The facts...

Top US Brewers in 2017 - The facts

Top US Brewers in 2017 - The facts...

Beer cans should know their place, and it's not at the table - Comment

Beer cans should know their place, and it's not at the table - Comment...

Top US Brewers in 2016 -The facts

Top US Brewers in 2016 -The facts...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?