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Milestone Brands brings Campo Bravo Tequila to US - Tequila in US data

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Milestone Brands has partnered with Mexican agave nectar producer Grupo PSA to launch the Camp Bravo brand in the US.

Campo Bravo translates as brave field in English

Campo Bravo translates as 'brave field' in English

The Texas-based spirits supplier and marketer has already secured a raft of off-premise listings for the Tequila, which will kick off with a 'Plata' expression. The silver iteration launches nation-wide this month in branches of Walmart, Publix, Twin Liquors and Raley's Supermarkets.

Carrying an SRP of between US$19.99 and $21.99, Campo Bravo Plata is a 40% abv Tequila produced using Blue Weber agave.

"We are thrilled to bring Campo Bravo Tequila into the Milestone Brands family," said founder & CEO Eric Dopkins, who left his role as CEO of Deep Eddy Vodka in early-2016. "We felt a strong passion from our new partners at Grupo PSA as well as to the brand attributes of the Camp Bravo Tequila brand and its roots."

Grupo PSA president Roberto Cipres added: "We are thrilled about our future partnership with Milestone Brands and our joint venture with Campo Bravo's future in the US."

Tequila & mezcal in the US - Volume Trends 2012-2022

Source: GlobalData

Tequila and its sister-spirit Mezcal are flying in the US. According to figures from GlobalData, volumes rose over the six years from 2012 to 27m cases in 2017. Forecasts show that Tequila and mezcal volumes are set to double from the near-19m cases sold in 2012 to over 37.5m cases in 2022.

The spirits category in 2019 - just-drinks' Review of the Year


Sectors: Spirits

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