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USA: Michael Schott Resigns as CEO of East Coast Beverage

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East Coast Beverage Corporation (OTC Bulletin Board: ECBV), a leading producer of ready-to-drink iced-coffee beverages, announced today that its Board of Directors has accepted the resignation of Michael Schott, 52, who had been appointed the Company's CEO and a director on September 12, 2000. The resignation was effective September 16, 2000. Chairman John Calebrese, 48, will resume his previous position of CEO, also effective immediately. President & Chief Operating Officer Alex Garabedian, 46, remains with the Company.

According to the announcement by Calebrese, "We wish Mike all the best for his future, and are committed to maximizing the opportunities for East Coast Beverage and our increasingly popular Coffee House USA line of all-natural coffee drinks."

About East Coast Beverage

Based in Coral Springs, Florida, East Coast Beverage Corporation develops, produces and distributes Coffee House USA(TM), a proprietary line of all natural, ready to drink bottled coffee drinks. Currently, the Company produces eight flavors that include Coffee, Hazelnut, Mocha, German Chocolate, Cinnamon, Vanilla Mousse, Toasted Almond, and Banana's Foster. For more information visit www.coffeehouseusa.com.

Any statements in this release that are not statements or descriptions of historical facts may be "forward-looking statements" as that term is defined under the Federal securities laws. Forward-looking statements are subject to risks, uncertainties and other factors, including, but not limited to, those described in East Coast Beverage Corporation's filings with the Securities and Exchange Commission.

For more information contact John Calebrese, CEO, ecbev@aol.com, or Alex Garabedian, President, ecbev@aol.com, both of East Coast Beverage Corp., 954-796-8060; or Michael Mason (investors), 212-691-8087, michaelm@allencaron.com, or Kari Rinkeviczie (media), 616-647-0780, kari@allencaron.com, both of Allen & Caron Inc.

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