Market research
Leading Mexican brewer, Grupo Modelo is hoping the launch in India of its premium priced beer brand, Corona will create sales of USS$1m. Corona rated the world's 5th best selling beer in 2000 is already stocked by a number of supermarket outlets in Bombay. But by pricing the brand at Rs.150/ (US$3) it will be positioned head to head against its international rival, Heineken priced at Rs.130.
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