Market research
Leading Mexican brewer, Grupo Modelo is hoping the launch in India of its premium priced beer brand, Corona will create sales of USS$1m. Corona rated the world's 5th best selling beer in 2000 is already stocked by a number of supermarket outlets in Bombay. But by pricing the brand at Rs.150/ (US$3) it will be positioned head to head against its international rival, Heineken priced at Rs.130.
Get full access to all content, just $1 for 30 days
A Message From The Editor
Only paid just-drinks members have unlimited access to all our content - including 21 years of archives.
I am so confident you will love just-drinks membership that today I can offer you 30 days access for $1.
It’s a fantastic offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
