News

INDIA: Mexican beer giant Grupo Modelo launches Corona

Most popular

What will be Pernod Ricard's priorities?

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

Why consumers want more experiential marketing

MORE

Leading Mexican brewer, Grupo Modelo is hoping the launch in India of its premium priced beer brand, Corona will create sales of USS$1m. Corona rated the world's 5th best selling beer in 2000 is already stocked by a number of supermarket outlets in Bombay. But by pricing the brand at Rs.150/ (US$3) it will be positioned head to head against its international rival, Heineken priced at Rs.130.


Related Content

INDIA: Grover Vineyards nears distribution deal

INDIA: Grover Vineyards nears distribution deal...

Heineken adds Birra Moretti Zero to growing list of non-alcoholic beers

Heineken adds Birra Moretti Zero to growing list of non-alcoholic beers...

Heineken lines up new board member

Heineken lines up new board member...

Heineken's Tecate Titanium 7.5% abv - Product Launch

Heineken's Tecate Titanium 7.5% abv - Product Launch...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?