Leading Mexican brewer, Grupo Modelo is hoping the launch in India of its premium priced beer brand, Corona will create sales of USS$1m. Corona rated the world's 5th best selling beer in 2000 is already stocked by a number of supermarket outlets in Bombay. But by pricing the brand at Rs.150/ (US$3) it will be positioned head to head against its international rival, Heineken priced at Rs.130.
INDIA: Mexican beer giant Grupo Modelo launches Corona
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- What do A-B InBev results mean for SABMiller deal?
- Interview - Beam Suntory's EMEA president
- Interview - William Grant & Sons
- Spirits - Where does 'Craft' End and 'Mass' Begin?
- Anheuser-Busch InBev's FY Performance by Region
News
- Tesco reinstates Dan Jago following suspension
- Diageo "smart bottle" targets consumers at home
- Diageo completes Don Julio, Bushmills swap deal
- Pernod Ricard sends Martell Mumm PJ head to Asia
- Pernod Ricard's Havana Club Union
Market research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Spirits and RTDs, 2014 and the future
- Beam Suntory Inc. - Strategy and SWOT Report
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
