Mendocino Wine Co acquires Offbeat Brands portfolio

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Mendocino Wine Co has bought a raft of wine brands from OffBeat Brands, as it looks to bolster its "Heritage" and "Lifestyle" portfolio.

Offbeat Brands sources wine from all over the world

Offbeat Brands sources wine from all over the world

The brands includes Zin-Phomaniac, Tie-Dye, Jellybean and Slices Sangria. Financial details were not disclosed.

Offbeat was created by former E&J Gallo fine wines national sales director Mike Kenton. The company sources its wines from all over the world. The Jellybean brand comprises wines from California, Spain and Italy.

The Offbeat portfolio will sit alongside Mendocino's existing range, which includes Parducci Wine Cellars, Paul Dolan Vineyards, and Moniker Wine Estates.

"We're excited to be adding this collection of fast growing wines to our portfolio of well-recognised Heritage brands," says Gary Glass, president of Mendocino Wine Co. "In addition, we are fortunate that Mike will be joining us in a senior leadership role working closely with the executive team to drive new innovation and to lead strategic channel management. Mike's experience and successful track record will help us drive future growth and success for all of our brands."

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