McWilliams returned to family control in 2014

McWilliam's returned to family control in 2014

McWillam's Wines Group has switched import partners in the UK, with Enotria & Coe set to replace Sogrape Group.

The Australian company, which returned to family ownership three years ago, has appointed Enotria to handle its flagship namesake brand and Mount Pleasant series in the UK on- and off-premise. The move ends McWilliam's two-year partnership in the country with Sogrape.

"When looking to continue building the momentum of our portfolio within the UK market we needed to find a partner who would understand both the provenance of our brands, and the elegant wine styles my family has been perfecting for over 140 years," said McWilliam's winemaker, Scott McWilliam, who also serves as a company director.

"We feel that Enotria & Coe has the right strategic thinking, drive and reach to share with the market our vision for an elevated expression of Australian wines."

Last year, the wine company appointed Jeff McWilliam, previously its chairman, to the role of CEO. McWilliam's bought back a stake held since 2001 by E&J Gallo Winery in late-2014.

Enotria, whose CEO Troy Christensen previously worked for Constellation Brands and Accolade Wines, acquired Coe Vintners in the UK two years ago.

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