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McCormick Distilling Co's Triple Crown Whiskey

Category - Spirits, whiskey, US, 40% abv

Available - Since mid-October

Location - US, in 35 states

Price - SRP of US$19.99 per 75cl bottle, $23.99 per one-litre bottle and $36.99 per 1.75-litre bottle

McCormick Distilling Co has launched a new whiskey brand.

Triple Crown Whiskey will be available in 75cl, one-litre and 1.75-litre bottles as well as single- and double-serve flexible pouches.

The Kansas-based distiller said the new packaging is designed as a stocking-filler ahead of the Christmas season and also “fits easily into your pocket”. The pouches will be available in 35 states, priced at US$1.99 for a single-serve and $2.99 for a double.

The company believes that this represents the first time North American whiskey has been made available in flexible pouches. 

US whiskey is experiencing a surge in demand, with Bourbon leading the charge. Beam Inc's premium Bourbon brand Maker's Mark posted a 17% sales increase in year-to-date results, released last month.