News

UK: Maxxium launches Famous Grouse campaign

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

Retaliatory tariffs "wild card" for Brown-Forman

The future of cannabis in the drinks industry

MORE

The Black Grouse Scotch whisky, owned by Edrington Group and distributed by Maxxium UK, is to be the subject of a marketing campaign in the UK.

'Winter Grouse Season' is expected to be the highest investment in marketing activity for the company, Edrington Group said today (5 November), and will support the brands from St Andrew's Day later this month through to the Six Nations rugby tournament in February.

Both The Famous Grouse and The Black Grouse brands will benefit from media spend which will include TV and online advertising, as well as the first cinema advert for The Black Grouse.

Linda Sooprayen, brand manager for Maxxium UK, said: "The Winter Grouse Season is the largest, most comprehensive package we have ever announced to show our commitment to supporting the trade. We want to extend the key sales period around Christmas to help our stockists through the current challenging climate."

St Andrew's Day will be celebrated with a campaign taking place across the central belt of Scotland in November with commuters through the train stations Edinburgh Waverly and Glasgow Central being directed to participating venues.

A promotional mechanic will also offer consumers the chance to redeem a Famous Grouse scarf.

For the cash & carry and convenience sector, Maxxium will also be distributing The Famous Grouse gift box.

Last month The Edrington Group launched its Black Grouse whisky in India. The Black Grouse will initially be available in Delhi, with launches in other cities to follow.


Related Content

Famous Grouse gets upgrade as Edrington sees

Famous Grouse gets upgrade as Edrington sees "squeeze" hit mid-value Scotch...

Danone to drop Evian's babies in the US for next 'Live Young' campaign

Danone to drop Evian's babies in the US for next 'Live Young' campaign...

"We've been around for almost 300 years - we never rush things" - Interview, Aspall Cyder's Henry Ch...

This week in spirits & wine, featuring Japanese Highballs, Moet Hennessy’s craft spirits play and UK vodka struggles

This week in spirits & wine, featuring Japanese Highballs, Moet Hennessy’s craft spirits play and UK...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?