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JAPAN: Maxxium and Asahi form strategic alliance

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The global distribution company Maxxium Worldwide and Japan's Asahi Breweries are in an advanced stage of negotiations for a joint venture in the Japanese market, according to a statement from Maxxium today. The deal will see Asahi Breweries sell Maxxium products through the brewer's distribution network across the Japanese market. However the deal excludes Okinawa. The alliance, it is hoped, will be completed by early May.


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