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Gruppo Campari has lined up the next television advert for its Wild Turkey Bourbon brand with actor Matthew McConaughey.

The group, which acquired Wild Turkey from Pernod Ricard eight years ago, initially recruited McConaughey as the brand's creative director last year. The second ad, announced today, follows the first spot from a year ago.

Both form part of Campari's 'It'll Find You' activation for the Bourbon.

"Bringing Matthew into the Wild Turkey family was the best decision we could have made," said group CEO Bob Kunze-Concewitz. "He ... has introduced millions to the unwavering pride and quality of Wild Turkey. We think this new ad is a great visualization of the Wild Turkey spirit."

Shot in Southern California, the latest ad will launch worldwide this month as part of a broadcast, print and digital campaign. Financial details behind the activation were not disclosed.

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