News

UK: Matthew Clark invests £4m into Arbor Mist

Most popular

The just-drinks Analyst returns

Why spirits must rethink its future positioning

Why spirits should look back to move forwards

The just-drinks Analyst returns

Gaming - the next frontier for drinks marketing

MORE

In a bid to position itself as leader in the wine-style drinks market Matthew Clark has invested £4m (US$5.5m) into the latest Arbor Mist campaign. Arbor Mist which was launched a year ago is currently Matthew Clark's sixth largest brand in value, with 2m bottles sold over the last 12 months. And according to Matthew Clark the brand has witnessed a dramatic 279% increase in sales growth since its launch.


Related Content

UK: Constellation denies on-trade sales fix

UK: Constellation denies on-trade sales fix...

The Coca-Cola Co relaunches New Coke for Stranger Things tie-up

The Coca-Cola Co relaunches New Coke for Stranger Things tie-up...

Pernod Ricard's Powers Old Fashioned pre-mix cocktail - Product Launch

Pernod Ricard's Powers Old Fashioned pre-mix cocktail - Product Launch...

PepsiCo launches US summer Instagram push for Pepsi

PepsiCo launches US summer Instagram push for Pepsi...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?