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Mast-Jagermeister US CMO Marcus Thieme steps down

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The US unit of Mast-Jagermeister has confirmed a change of chief marketing officer, with Marcus Thieme leaving the company after almost 17 years.

Jagermeister has enjoyed considerable success in the US

Jagermeister has enjoyed considerable success in the US

Mast-Jägermeister US announced earlier this week that Chris Peddy has taken over the CMO position with immediate effect. Reporting in to division CEO Jeff Popkin, Peddy moves up from his role as brand VP.

Peddy joined the unit from Vagabond Brand Consulting and was previously employed by Beam, rising to VP of global marketing before leaving the spirits group in 2014.

Thieme, who joined Mast-Jägermeister as area manager for North America and Europe in 2001, became CMO in October 2015. "Marcus has decided to set off in new directions and leave our company following his US assignment," a spokesperson told just-drinks today.

"I'm thrilled to promote from within our organisation for this important strategic role," said Popkin. "He has displayed an impressive leadership style since joining our team, and is perfectly suited to lead the launch of our new campaign that will deliver long-term sustainable growth for Jägermeister."

Last month, Mast-Jägermeister US changed its name from The Sidney Frank Importing Co to reflect its takeover by the privately-owned German company in 2015.


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