News

Mast-Jagermeister to roll out Jagermeister Spice in UK

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

MORE

Mast-Jägermeister is to launch its Jägermeister extension, Spice, into the UK.

The extension was launched in the US last year

The extension was launched in the US last year

The cinnamon-and-vanilla flavoured liqueur, which has a lower abv than Jägermeister and is targeted at female drinkers, will roll out to the off- and on-trade this month, the company's UK arm said today. Spice is already available in Mast-Jägermeister's home German market and was launched in the US last October.

Nicole Goodwin, marketing director for  Mast-Jägermeister UK, said: “We’ve watched how Jägermeister Spice has performed in the US and Germany, and now that we have a dedicated UK subsidiary and the key Christmas party season is nearing, we felt it was the perfect time to bring it to UK consumers.”


Sectors: Spirits

Related Content

Spirits brands can fill gaps left by music industry - Jagermeister

Spirits brands can fill gaps left by music industry - Jagermeister...

Why did Mast-Jägermeister buy Sidney Frank Importing Co? - just The Answer

Why did Mast-Jägermeister buy Sidney Frank Importing Co? - just The Answer...

Mast-Jagermeister to buy Sidney Frank Importing Co

Mast-Jagermeister to buy Sidney Frank Importing Co...

just a Moment With … Guy Lawrence, CEO of Mast-Jägermeister UK

just a Moment With … Guy Lawrence, CEO of Mast-Jägermeister UK...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?