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Mast-Jagermeister to roll out Jagermeister Spice in UK

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Mast-Jägermeister is to launch its Jägermeister extension, Spice, into the UK.

The extension was launched in the US last year

The extension was launched in the US last year

The cinnamon-and-vanilla flavoured liqueur, which has a lower abv than Jägermeister and is targeted at female drinkers, will roll out to the off- and on-trade this month, the company's UK arm said today. Spice is already available in Mast-Jägermeister's home German market and was launched in the US last October.

Nicole Goodwin, marketing director for  Mast-Jägermeister UK, said: “We’ve watched how Jägermeister Spice has performed in the US and Germany, and now that we have a dedicated UK subsidiary and the key Christmas party season is nearing, we felt it was the perfect time to bring it to UK consumers.”


Sectors: Spirits

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