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Mast-Jagermeister pushes Latino campaign

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Mast-Jägermeister is to extend its first-ever campaign targeted at Hispanic consumers.

Mast-Jägermeisters Latino campaign is now in Dallas, Texas

Mast-Jägermeister's Latino campaign is now in Dallas, Texas

"Sin Igual," which translates to "Like No Other," launched earlier this year in Houston, Texas. The company said it will now roll out in Dallas, " where one out of three Millennials is Hispanic".

This "Sin Igual" campaign features "aspirational faces of the Latino Millennial community". Mast-Jägermeister said the faces used in the campaign "embody the cultural diversity, essence and stories that Jägermeister celebrates with heritage, quality, and uniqueness". 

The campaign will include an event in Dallas on 8 October, featuring signature cocktails. 

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