News

UK: Mast-Jaegermeister goes it alone in UK

Most popular

The just-drinks analyst returns

Heineken must cut costs to aid recovery - analysis

How COVID has accelerated the sobriety trend

Interview - Treasury CEO Mike Clarke - Part II

The just-drinks analyst returns

MORE

Mast-Jägermeister is to take its UK distribution JV in-house.

The German company, which owns the Jägermeister liqueur brand, said earlier today (28 April) that Mast-Jägermeister UK will come into being on 6 May. The joint venture with UK-based Cellar Trends, which came into being in September last year, will cease taking orders from Thursday this week.

The new entity marks Mast-Jägermeister's first subsidiary outside its domestic market. Distribution in the company's other export markets are handled by third-party partners.

Based out of offices in Surrey, the UK division will be headed by Guy Lawrence, who has previously worked for Bacard-Martini and Russian Standard, where he had held the position of European MD.

An internal promotion sees Nicole Goodwin become marketing director, while Aidan Wilday joins from Miller Brands to become sales director. Rosarie Perry will join from Brown-Forman to become head of finance, with Jonathan Dennys moving from Bacardi Brown-Forman to assume the role of customer marketing & insight controller.


Sectors: Spirits

Companies: Russian Standard

Related Content

This week in spirits & wine, featuring Blue Nun's touch-up, Pernod Ricard's non-alcoholic gin play and Treasury's Penfolds shake-up

This week in spirits & wine, featuring Blue Nun's touch-up, Pernod Ricard's non-alcoholic gin play a...

Why did Mast-Jägermeister buy Sidney Frank Importing Co? - just The Answer

Why did Mast-Jägermeister buy Sidney Frank Importing Co? - just The Answer...

The spirits category in 2019 - just-drinks' Review of the Year, Part V - FREE TO ACCESS

The spirits category in 2019 - just-drinks' Review of the Year, Part V - FREE TO ACCESS...

"Havana Club is a kind of rebel brand. It is important to protect that" - just-drinks meets Havana C...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?