Product Launch - US: Mast-Jägermeister's Jägermeister Spice

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Mast-Jägermeister's Jägermeister Spice


Category - Spirits, liqueur, vanilla and cinnamon, 25% abv

Available - From today (1 October) for the month of October

Location - US, nation-wide, in “limited quantities”

Price - SRP of US$22.99 per 75cl bottle

Distribution – Sidney Frank Importing Co

Mast-Jägermeister has launched the first brand extension for its Jägermeister liqueur brand in the US. Jägermeister Spice will be available across the country for October only.

The variant features vanilla and cinnamon flavours.

Last year, Sidney Frank appointed a former Diageo executive to become marketing executive VP for Jägermeister in the US.

Show the press release

Jagermeister, the 7(th) largest premium spirit brand in the world and the number one selling imported liqueur in the United States, is proud to introduce Jagermeister Spice. This new innovation uniquely combines vanilla and cinnamon spices with the legendary ingredients found in the original Jagermeister recipe. Jagermeister Spice is the iconic brand's first-ever product extension in the United States and will be available nationally in limited quantities beginning October 1, 2013.

Staying true to its roots, Jagermeister Spice was inspired by the original Jagermeister recipe of 56 different herbs, blooms, roots and fruits, and also is held to the same quality standards. Both products boast a complex taste profile as a result of sourcing the finest ingredients from around the world, a lengthy maceration process and 383 quality checks.

Jagermeister Spice specifically highlights cinnamon and vanilla to create a rich and complex blend of flavors. Accentuating these premium spices in addition to the herbs found in Jagermeister's secret recipe offers the new expression a warmer taste profile; albeit one that is unmistakably Jagermeister.

"From our conversations with Jagermeister consumers, we know new flavors and unique experiences allow them opportunities to bond with their friends," said Adam Rosen, Executive Vice President of Marketing for Jagermeister at Sidney Frank Importing Company. "Jagermeister Spice offers both new drinkers and our longtime fans an innovative product that can be enjoyed in any setting. Whether served neat or mixed with cola, Spice offers new experiences and drinking occasions while delivering the same quality spirit that Jagermeister is known for."

The original recipe is both inspired by and dedicated to the deep bonds that exist between huntsmen and their craft. Jagermeister Spice builds on this legendary history by offering a new, modern take on the iconic brand.

"As our first major product extension in the United States in more than forty years, the launch of Jagermeister Spice signals an exciting moment in the company's history. Although Spice is certainly a unique take on our signature recipe, it also stays true to the original blend of Jagermeister, recognized as one of the most iconic spirits brands in the world," says Michael Volke, Member, Executive Board, Mast-Jagermeister SE.

Jagermeister Spice will be available in limited quantities in October with a suggested retail price of $22.99 for 750ml. With an ABV of 25%, Jagermeister Spice is best enjoyed neat or as a shot at room temperature, so as to let its unique flavor notes shine through.

Original source: Company Release

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