Novartis is supporting Options, the low calorie instant hot chocolate drink with a massive re-launch.

New packaging with bold and distinct colours and five new limited edition flavours in sachets will be available in all major UK supermarkets. Options sachets will also be available individually, to encourage multi-buy and self-selection of varieties.

Options brand manager Ali Perkin said: "Options is an extremely well known and successful brand. But this re-launch is going to hit home hard and strong. We are sure that each component of the re-launch will contribute towards an outstanding level of new performance."

Claiming to be 99% fat free and only 40 calories Options targets 25-45 year-old health conscious females. And in a massive sampling campaign a million homes across the UK will receive a leaflet pack comprising a free sachet, a money off coupon and a multiple purchase offer.