Martini launches pre-Christmas marketing drive

Most popular

Should Campari Group be renamed Aperol Group?

Why water has become more important than wine

just-drinks speaks to A-B InBev CEO Carlos Brito

just-drinks' M&A database - Oct 18


Martini Vermouth, is launching a two-fold marketing push prior to Christmas in a bid to increase market share in all sectors. Kicking off the marketing drive is a £1.5m nationwide outdoor advertising campaign due to run throughout December. The campaign, which uses large 48 sheet posters will focus on the classic Martini Extra Dry with lemonade and the other promotes the modern mix of Ross and cranberry.

Related Content

"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco M...

Hayman's launches campaign to 'Call Time on Fake Gin'

Hayman's launches campaign to 'Call Time on Fake Gin'...

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's...

AG Barr launches UK Snapple campaign

AG Barr launches UK Snapple campaign...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?