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UK: Martell launches Cohiba Cognac

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Martell is launching a new Cognac. Cohiba, formerly known as Bisquit, is a joint venture between Martell & Co. and Habanos cigars.

"The top-end premium Cognac market continues to grow in key markets so this is an excellent time for us to introduce Cohiba Cognac," said Eric Benoist, marketing director Martell & Co. today (15 February). "It also reflects Martell's continuous role in innovating and developing the premium Cognac market."

Cohiba Cognac, produced by Martell's Cellar Master, is available in Asia, Latin America, Europe and Travel Retail.


Sectors: Spirits

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