Though Martell Cognac's future is rumoured to hang in the balance, Seagram has launched a major international promotion behind the brand. The company has unveiled a bold new advertising campaign and website to enhance
USA: Martell gets in touch with its feminine side
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Is Diageo’s US$1bn Casamigos play expensive?
- Juice category must get to grips with lead threat
- Interview - Heaven Hill president Max Shapira
- Responsible drinking around the world - June
- Beer cans should know their place, not at table
News
- Distill Ventures looks to add non-alcoholic brands
- Diageo adds Casamigos to Tequila portfolio
- Pernod's Beefeater marketing gets London makeover
- Bacardi uses influencers to star in Martini short
- Molson Coors puts Miller Lite in head-to-head test
Market research
- Global flavoured spirits insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Craft Beer Market in Europe 2017-2021
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Top Trends in Alcoholic Drinks 2017: Exploring the latest trends in beer, cider, spirits and wine categories
