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CANADA: Marnier-Lapostolle, Diageo renew distribution tie-up

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Marnier-Lapostolle has renewed a deal with Diageo that gives the UK firm exclusive distribution rights to its brands in Canada. 

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Under the new three-year agreement, Diageo will act as sole agent for orange and Cognac liqueur Grand Marnier and the French group's other brands: Cuvée Louis-Alexandre, Cuvée du Centenaire and Cuvée du Cent-Cinquantenaire. The companies first agreed a distribution deal in 2008

Alexandra Marnier Lapostolle, Marnier-Lapostolle's president, said:  “The history of our partnership since 2008 has shown positive growth in value and sales, as well as a mutual strategy and priority in finding luxury brand opportunities for Grand Marnier.” 

Canada is Marnier-Lapostolle's second-largest global market. The new deal will expire in June 2016. 


Sectors: Spirits

Companies: Diageo

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