The Marley Beverage Company (MBC) has appointed a former Red Bull, Diageo and PepsiCo executive as its new president and CEO. 

Harry Bigelow, most recently general manager at Red Bull's North America unit, has taken up the role today (2 June), the RTD firm said. He replaces Kevin McClafferty, who left Viva Beverages, the group behind MBC, last September. 

Bigelow said: “I'm extremely excited about the opportunity to take the Marley Beverage Company to the next stage of growth and development."   

Michigan-based MBC was created in partnership with the family of the late musician Bob Marley. 

Marley's Mellow Mood Black Tea, the company's flagship brand, features a mix of herbs and is described as a “decaffeniated relaxation drink”. The other line in the range is Marley's One Drop - an RTD canned coffee.