News

Marie Brizard Wine & Spirits to handle Sazerac’s Paddy Irish whiskey in France

Most popular

Heineken faces China distribution gap - comment

Heineken faces tough battle in China - analysis

Tailor spirits marketing to today's consumer

Remy Cointreau rediscovers China balance - comment

'Gluten-free' beer for everyone, not just coeliacs

MORE

Marie Brizard Wine & Spirits (MBWS) has signed an exclusive deal to distribute Sazerac's Paddy Irish whiskey brand to the French market.

Marie Brizard said Paddy is one of the worlds best-selling Irish whiskeys

Marie Brizard said Paddy is one of the world's best-selling Irish whiskeys

MBWS said this week that the partnership is part of a "long-standing collaboration" with the Sazerac group. The two companies have worked together for the distribution of Sazerac's main brands in France and Brazil and more recently for the distribution of MBWS brands in the US, through Sazerac's subsidiary 375 Park Avenue Spirits.

MBWS MD Andrew Highcock said: "We have the opportunity to add a brand that is one of the world's best-selling Irish whiskeys to the portfolio of spirits that we seek to offer our customers to meet their needs. This is also a new collaboration with the Sazerac Group, with whom we share a similar culture and a portfolio of complementary brands".

The French distribution partnership will begin on 1 June. 

Sazerac acquired the Paddy brand from Pernod Ricard in 2016.

Is Scotch whisky ditching evolution for revolution? - comment


Related Content

Marie Brizard Wine & Spirits to sell Sobieski Trade unit

Marie Brizard Wine & Spirits to sell Sobieski Trade unit...

Marie Brizard Wine & Spirits looks to steady ship with Polish assets sale and financial advances

Marie Brizard Wine & Spirits looks to steady ship with Polish assets sale and financial advances...

Sales dip for Marie Brizard Wine & Spirits as strategy switch hits H1 - results data

Sales dip for Marie Brizard Wine & Spirits as strategy switch hits H1 - results data...

Marie Brizard Wine & Spirits agrees Porto Pitters sale

Marie Brizard Wine & Spirits agrees Porto Pitters sale...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?