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Marie Brizard Wine & Spirits to handle Duval-Leroy Champagne in France

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Marie Brizard Wine & Spirits is to distribute Champagne brand Duval-Leroy in the French modern trade. 

MBWS will handle Duval-Leroy Champagne in France from 1 September

MBWS will handle Duval-Leroy Champagne in France from 1 September

The firm said late yesterday that the deal includes the Champagne's permanent line-up as well as special vintages. The agreement starts on 1 September. A spokesperson for MBWS told just-drinks the brand was previously self-distributed. 

"MBWS is the largest contributor to the growth of the spirits category in France, and the agreement with Duval-Leroy once again demonstrates our ability to attract top-of-the-line brands to partner with us," said MBWS CEO Jean-Noël Reynaud. "This distribution agreement is particularly important as it enables us to complete our portfolio with a Champagne whose attributes are fully in sync with the DNA of our brands. 

"Additionally, the distribution of Duval-Leroy Champagne enables our group to broaden its product offering within the framework of our differentiated business model."

The Duval-Leroy line-up includes Cuvée Brut Réserve, Cuvée Brut Rosé Tradition, Cuvée Brut Pur Chardonnay and Cuvée Brut Agriculture Biologique. 

"Do you go and buy Chivas Regal at Lidl? I don't think so" - Interview, Marie Brizard Wine & Spirits' CEO, Jean-Noël Reynaud


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