Marie Brizard Wine & Spirits has been working to reconfigure its distribution footprint

Marie Brizard Wine & Spirits has been working to reconfigure its distribution footprint

Marie Brizard has provided further details on its plans to consolidate route-to market in several of its key countries.

The French wine and spirits company announced its partners in the US, China, the UK and Morocco earlier today. The moves form part of a distribution reconfiguration for the group.

In the US, MBWS has renewed its partnership with Southern Glazers Wine & Spirits for the full portfolio in 30 states, with Empire Merchants set to handle distribution in New York state.

Meanwhile, in China, conglomerate COFCO will distribute the William Peel blended Scotch, Sobieski vodka and Marie Brizard liqueur brands. HLX will take charge of the group's Cognac Gautier.

Turning to the UK, and Conviviality Group will continue to be responsible for brand Marie Brizard, with Gautier and Sobieski also heading to the distributor.

Finally, MBWS's presence in Morocco will be handled by Ebertec, a subsidiary of Diana Holding Group, which holds a stake in Marie Brizard.

Heading in the other direction is the Japanese Umeshu liqueur brand, Choya, which Marie Brizard will distribute for the liqueur's namesake company in "several countries", including its home market of France.

The company is set to present details of its latest "strategic plan" - entitled BiG 3.0 – on 12 December.

In August, the French group reported a near-7% fall in sales during the first half of 2016.