Jean-Noel Reynaud has left Marie Brizard Wine & Spirits after four years in charge

Jean-Noel Reynaud has left Marie Brizard Wine & Spirits after four years in charge

The CEO of Marie Brizard Wine & Spirits, Jean-Noël Reynaud, has had his tenure with the group "ended".

A statement late on Friday confirmed the move, with just-drinks understanding that Reynaud's departure has taken immediate effect. The search has subsequently begun for a new chief at the Paris-based company, best known for its John Peel blended Scotch and Sobieski vodka brands.

Although the reasons for the move were not detailed in Friday's statement, MBWS noted that "the audit of sales and accounting processes being carried out in Poland are still on-going". In full-year sales results for 2017, released last month, the group said its sales in Poland in the fourth quarter were down by almost 75%. Among the reasons given for the Polish performance were the under-performance of distribution agreements, an escalation in the price war affecting clear vodka in the country, increased marketing investment to counter the tough market conditions and "deficient internal processes for committing to and controlling trade support".

In last week's announcement, MBWS said: "The board of directors gratefully acknowledges Jean-Noël Reynaud's investment, and the work accomplished since his arrival in May 2014, in the management of the group's rationalisation and optimisation processes, as well as the structuring of the management teams which he brought together."

Replacing Reynaud on an interim basis is current chairman Benoît Hérault, with general secretary & legal director Stéphane Laugery moving up to become deputy CEO. 

"It will be the responsibility of the new CEO to define a new strategic plan for the group, which should be communicated within the first few months of his or her tenure," the company said.

To read Marie Brizard Wine & Spirits' statement, click here.

To read just-drinks' exclusive interview with  Jean-Noël Reynaud from April last year, click here

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