France-based Marie Brizard Wine and Spirits has posted another quarter of declining sales, hit by a continued slowdown in the domestic market.
In a statement yesterday (19 February), the Sobieski vodka owner reported a 6.9% drop in sales in the fourth quarter of 2025 to €44.6m ($52.4m).
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In France, the wine and spirits producer’s fourth-quarter revenue tumbled 12.9% to €19.2m amid delistings of its Scotch whisky brand William Peel.
The company pointed out that though agreements were reached with customers at the end of the quarter, it “failed to offset the downward trend in full”.
Outside France, the group’s sales slipped 1.7% to €25.4m, with Marie Brizard citing an “unstable” economic environment.
In 2025, the group’s sales were down 8.6% at €172m amid what it said was a “significant slowdown” in the spirits market.
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By GlobalDataFull-year revenue in France fell 17.6% year on year, amid falling distribution for William Peel, while international sales dipped 1.4%.
“Internationally, many distributors significantly reduced their stock levels, in some cases drastically, and trade negotiations were tense. Added to this were increases in import tariffs and excise duties, as well as reduced visibility, which led to operational difficulties,” Marie Brizard said.
The company reported slowing sales in western and eastern Europe, particularly in Lithuania, Bulgaria and Denmark, with sales in Asia-Pacific region also declining. Marie Brizard did see growth in Spain and the US.
The company’s industrial services division – which covers bottling sub-contracts for third-party brand owners and private-label clients – and the on-trade channel remained bright spots.
Against this backdrop, the group said “conservative risk mitigation measures” implemented midway through the year “helped to limit the effects of this overall decline in activity.”
“To date, these trends appear to be continuing in 2026 and the group intends to remain focused on its strategic priorities.”
In November, Marie Brizard struck a deal for acquired a majority stake in Danish distributor Interbrands Denmark.
The group added it continues to seek growth opportunities, both “organic and external”.
It is set to report its full financial results for 2025, including profits, in April.
