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Product Launch - UK: Manchester Drinks Company's The Authentic Cocktail Co

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Manchester Drinks Company's The Authentic Cocktail Co

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Category - Ready-to-Serve, pre-mixed Mojito, Cosmopolitan, 5% abv

Available - From this month

Location - UK, off-trade. Currently available in Asda supermarkets

Price - SRP of GBP1 (US$1.60) per 25cl can

Distribution - Manchester Drinks Company

Manchester Drinks Company has launched two pre-mixed cocktail flavours in the UK.

The Mojito and Cosmopolitan variants have been launched as a result of research which concluded that “shoppers want a high-quality but cost-effective alternative to large brand products in the pre-mixed can market”, the company said.

The two products will be followed by further flavour extensions within the Authentic Cocktail Co range “in the near future”.


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