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INTERVIEW: Malibu acquisition "absolutely feasible" says Pernod

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The acquisition of Malibu, Diageo#;s coconut rum brand, by Pernod Ricard was "absolutely feasible", according to Pierre Pringuet, the joint-group general manager of the French drinks company. Despite concerns in the industry its Seagram acquisitions might prevent a successful bid for Malibu, Pringuet told just-drinks that Pernod would not be over-stretched by a further spending spree.


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