One year ago, 7 UP executives had a good feeling about their soon-to debut advertising campaign featuring actor/comedian Orlando Jones as a well meaning, yet hapless, new marketer of the venerable brand. They had no idea just how big the campaign, sporting the new tagline Make 7 UP Yours, would become.
USA: Make 7 UP Yours Campaign Scores Big With Consumers
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- The just-drinks analyst returns...
- Diageo performance trends 2013-2017 - results data
- Why is Pernod still in the wine category?
- What does alcohol's future look like?
- New business environment causing drinks problems
News
- Top alcohol CEOs join forces for digital pledge
- Diageo rolls out Guinness ad to UK and Ireland
- BBR launches No 3 London Dry Gin Kingsman version
- Coca-Cola HBC CEO takes temporary leave
- Aspall silent on Molson Coors sale talk
Market research
- Global Spirit Market to 2021 - Market Size, Development, Top 10 Countries, and Forecasts
- Top Trends in Alcoholic Drinks 2017: Exploring the latest trends in beer, cider, spirits and wine categories
- Wine Markets in the World to 2021 - Market Size, Development, and Forecasts
- Global Tequila and mezcal insights - market forecasts, product innovation and consumer trends
- Global Craft Beer Market 2017-2021
