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NEW ZEALAND: Majority back minimum pricing - report

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The majority of New Zealanders are in favour of minimum pricing of alcohol, according to a survey. 

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The poll, conducted by research firm Colmar Brunton in conjunction with ONE News, found 54% of the New Zealand public supported the measure. A breakdown revealed that 62% of women backed a floor price, according to ONE News

About four in ten (42%) were against minimum pricing and 3% were unsure either way, the survey found. 

The opposition Labour Party has voiced its support for the measure. However, last month New Zealand's Prime Minister John Key said he was unconvinced such a policy would be effective

An Alcohol Reform Bill, which will bring in changes to the way drink is sold and accessibility, is due back in parliament in the coming weeks. The bill does not currently include measures on pricing.

Scotland is set to introduce minimum pricing next year, while UK Prime Minister David Cameron has also announced similar plans for England and Wales for 2014


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