News

UK: Major relaunch for Kronenbourg 1664

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

The future of cannabis in the drinks industry

Retaliatory tariffs "wild card" for Brown-Forman

MORE

UK beer company, Scottish Courage, is planning a major relaunch for its lager brand, Kronenbourg 1664. The company will introduce a new recipe for the brand and back the re-launch with a £15m ad campaign. Scottish Courage's goal is to make Kronenbourg 1664 one of the UK's top six beer brands by 2010.


Related Content

Heineken brings UK production in-market as Brexit looms - just-drinks EXCLUSIVE

Heineken brings UK production in-market as Brexit looms - just-drinks EXCLUSIVE...

This week in beer & cider, featuring C&C Group's 2018 update, another Kronenbourg expansion spend and who are the US's biggest brewers?

This week in beer & cider, featuring C&C Group's 2018 update, another Kronenbourg expansion spend an...

Casella Family Brands lines up Super Bowl ad for Yellow Tail

Casella Family Brands lines up Super Bowl ad for Yellow Tail...

Heineken’s Brazil play – good for Heineken, good for Brazil? - Analysis

Heineken’s Brazil play – good for Heineken, good for Brazil? - Analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?