BEVision, a new in-store television network for beer, wine and spirits retailers nationwide that is wholly owned and operated by RMS Networks, will run an 30-second spot through August 2000 featuring Major Peters' and its Major Escape Summer promotion. Currently, BEVision is airing a segment that features Major Peters' and its Bloody Mary bar promotion.
Under the terms of the sweepstakes promotion, one grand prize winner will receive round-trip air travel for two to Peter Island in the British Virgin Islands and a seven day/six night stay at Peter Island Resort. In addition, 100 first-prize winners will receive a Major Peters' Beach Kit. Entries must be postmarked by August 31, 2000 and the prize drawing will take place on September 15, 2000.
"We are pleased to have Major Peters' as a network sponsor," said Michael Sobel, vice president advertising sales. "More importantly, we are pleased to offer them a unique opportunity to gain exposure for their product and their in-store promotional sweepstakes. BEVision is quickly becoming a valuable off-premise advertising medium to the adult beverage industry. This custom-made, in-store promotional spot is only one example of how BEVision can tailor ads for the marketing initiatives of retail brands, such as Major Peters'. Our medium gives them the opportunity to speak directly to their target audience while purchase decisions are being made."
BEVision is a new point-of-decision communications and advertising tool that is provided at no cost to U.S. beer, wine and spirits retailers. Designed to influence in-store sales as well as enhance the retail environment, BEVision segments entertain customers while they shop and feature a variety of topics, from wine pairing and mixed drink recipes, to bar stocking tips for home parties and industry trends.
Programming is produced using original content, as well as content obtained from various programming suppliers, including CNN, E! Entertainment, Fox, Time Warner and Ziff Davis. It consists of broadcast-quality, full motion video and high quality sound delivered through strategically placed monitors in retail locations.
About Major Peters'
Major Peters' is the nation's number one on-premise Bloody Mary mix, made with 100 natural ingredients, including vine-ripened California tomatoes, a proprietary spice pack (which includes more than 40 distinctive spices) and an industry-leading 94% tomato juice content. Created for the Bloody Mary drinker who demands quality and award-winning taste, Major Peters' Bloody Mary mix is available in four varieties: Original, Salsa, Hot & Spicy and The Works.
Major Peters' is also the manufacturer of a variety of cocktail mix flavors, including an award-winning Margarita mix and mixes for Raspberry, Strawberry and Banana Daiquiris, Rum Runners, and Pina Coladas.
Major Peters' is manufactured am marketed by Beverage Specialties Limited, a unit of The Red Wing Company, Inc. Additional information regarding Major Peters' can be accessed at www.majorpeters.com.
About RMS Networks
RMS Networks is a premier provider of targeted advertising and information distributed by broadband satellite networks. Through relationships with retailers nationwide, RMS transmits digital broadcast-quality, full motion video programming to retail stores, and thereby provides advertisers with a platform to target consumers at the point of purchase. Additionally, RMS' networks can be utilized to deliver training, product information and company-wide communications to in-store employees. RMS networks are located at more than 2,560 sites in 49 states as of May 31, 2000, including 1,590 Advance Auto Parts stores, 830 independent pharmacies, 77 beer, wine and spirits stores, 59 Planet Hollywood restaurants and 6 Sports Authority locations, and reach in excess of approximately 790,000 consumers each day. In conjunction with certain networks, RMS also develops tailored Internet strategies for retailers and their consumers by designing, providing content for and maintaining websites that largely parallel and complement the programming of the in-store video networks. RMS Networks is also capable of supporting two-way broadband communications and future commercial data transmission services, including the transmission of retail inventory and credit card data. Additional Company information can be accessed by visiting www.rmsnetworks.com.
Under the terms of the sweepstakes promotion, one grand prize winner will receive round-trip air travel for two to Peter Island in the British Virgin Islands and a seven day/six night stay at Peter Island Resort. In addition, 100 first-prize winners will receive a Major Peters' Beach Kit. Entries must be postmarked by August 31, 2000 and the prize drawing will take place on September 15, 2000.
"We are pleased to have Major Peters' as a network sponsor," said Michael Sobel, vice president advertising sales. "More importantly, we are pleased to offer them a unique opportunity to gain exposure for their product and their in-store promotional sweepstakes. BEVision is quickly becoming a valuable off-premise advertising medium to the adult beverage industry. This custom-made, in-store promotional spot is only one example of how BEVision can tailor ads for the marketing initiatives of retail brands, such as Major Peters'. Our medium gives them the opportunity to speak directly to their target audience while purchase decisions are being made."
BEVision is a new point-of-decision communications and advertising tool that is provided at no cost to U.S. beer, wine and spirits retailers. Designed to influence in-store sales as well as enhance the retail environment, BEVision segments entertain customers while they shop and feature a variety of topics, from wine pairing and mixed drink recipes, to bar stocking tips for home parties and industry trends.
Programming is produced using original content, as well as content obtained from various programming suppliers, including CNN, E! Entertainment, Fox, Time Warner and Ziff Davis. It consists of broadcast-quality, full motion video and high quality sound delivered through strategically placed monitors in retail locations.
About Major Peters'
Major Peters' is the nation's number one on-premise Bloody Mary mix, made with 100 natural ingredients, including vine-ripened California tomatoes, a proprietary spice pack (which includes more than 40 distinctive spices) and an industry-leading 94% tomato juice content. Created for the Bloody Mary drinker who demands quality and award-winning taste, Major Peters' Bloody Mary mix is available in four varieties: Original, Salsa, Hot & Spicy and The Works.
Major Peters' is also the manufacturer of a variety of cocktail mix flavors, including an award-winning Margarita mix and mixes for Raspberry, Strawberry and Banana Daiquiris, Rum Runners, and Pina Coladas.
Major Peters' is manufactured am marketed by Beverage Specialties Limited, a unit of The Red Wing Company, Inc. Additional information regarding Major Peters' can be accessed at www.majorpeters.com.
About RMS Networks
RMS Networks is a premier provider of targeted advertising and information distributed by broadband satellite networks. Through relationships with retailers nationwide, RMS transmits digital broadcast-quality, full motion video programming to retail stores, and thereby provides advertisers with a platform to target consumers at the point of purchase. Additionally, RMS' networks can be utilized to deliver training, product information and company-wide communications to in-store employees. RMS networks are located at more than 2,560 sites in 49 states as of May 31, 2000, including 1,590 Advance Auto Parts stores, 830 independent pharmacies, 77 beer, wine and spirits stores, 59 Planet Hollywood restaurants and 6 Sports Authority locations, and reach in excess of approximately 790,000 consumers each day. In conjunction with certain networks, RMS also develops tailored Internet strategies for retailers and their consumers by designing, providing content for and maintaining websites that largely parallel and complement the programming of the in-store video networks. RMS Networks is also capable of supporting two-way broadband communications and future commercial data transmission services, including the transmission of retail inventory and credit card data. Additional Company information can be accessed by visiting www.rmsnetworks.com.
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