Sirius Red is now available on Amazon

Sirius Red is now available on Amazon

Maison Sichel is to sell its core wine brand Sirius Red in the UK through Amazon.

The Bordeaux wine maker said the exclusive tie-up, the first time Sichel has partnered with the online retailer, will help boost Sirius Red sales after they “ran out of steam” in the off-trade. Sirius will continue to be distributed by Fells in the on-trade.

“The distribution channel seems perfect for the brand,” said Charles Sichel, export director for Maison Sichel. “I’m looking forward to seeing how it works,” 

Four other Sichel wines will be available on Amazon, however the company said its focus is on Sirius Red.

Sirius 2011 Red is available on Amazon for GBP9.49 (US$15) per bottle in a case of three.

Last month, the Bordeaux Wine Council released details of its first global ad campaign for the region.