French wine company Maison Louis Latour has appointed a new commercial director.

Bruno Pepin, who took up the post in June, succeeds Michel Veniat who will retire at the end of the year following a 30-year career with the company, Maison Latour said today (5 August).

Pepin, who previously worked for Latour local rival Bouchard Pere et Fils and William Fevre as export director, said his main objective is to "explore new opportunities in developing countries while maintaining the excellent market penetration that Maison Latour already has."

Dan Townsend, managing director of Louis Latour Agencies added: "Bruno's experience of selling Burgundy and Chablis in the global market will be of enormous benefit to Maison Latour and I am looking forward to working with Bruno to develop the Latour, Simonnet Febvre and Fessy business in the UK."

Maison Latour was founded in 1797 and is the largest owner of Premier Cru and Grand Cru vineyards in Burgundy. As well as owning Simonnet Febvre in Chablis, it produces Chardonnay in the Ardèche and Pinot Noir in the Var.