News

JAPAN: Mainstream beer sales hit record low - report

Most popular

Pernod breaks boundaries with Chinese distillery

New Remy Cointreau CEO - just-drinks thinks

Pernod on its Chinese whisky project - Interview

Chapoulaud-Floquet's Remy legacy - j-d thinks

Let your brand creativity go wild at festivals

MORE

Japan's top five brewers have seen mainstream beer sales fall below 50% of the market for the first time ever, according to local reports.

Beer shipments, which also include low-malt "happoshu" beers, accounted for 48.2% of the market in April, a Kyodo News report said today (16 May), quoting figures from the Brewers Association of Japan.

Sales of so-called "third-category" beer - those containing no malt - surged by almost 40% last month to take 28.7% of the entire Japanese beer market. Consumption of "third-category" beer rose in anticipation of a tax hike on the segment. The Japanese government increased duty on "third-category" beers on May 1.

In all, the overall beer market saw sales fall 5.5% in April to 44.2m cases, the report said.

The Brewers Association of Japan is made up of Kirin Brewery, Asahi Breweries, Sapporo Breweries, Suntory and Orion Breweries.


Related Content

Low-alcohol - Where the beer growth lives - Comment

Low-alcohol - Where the beer growth lives - Comment...

Is Japan's beer market coming back to life? - Comment

Is Japan's beer market coming back to life? - Comment...

Suntory Holdings pins hopes on non-alcoholic beer for volumes revival

Suntory Holdings pins hopes on non-alcoholic beer for volumes revival...

"The craft beer buying spree created some confusion in the marketplace" - just-drinks speaks to Paul...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?