USA: Madonna Named Executive Editor by

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MORE, an online global market maker for agricultural commodities sold in bulk, has named Laura Lee Madonna as the executive editor for, the company's first B2B online exchange. Ms. Madonna's more than ten years of wine journalism experience will make the premier source of production and bulk trade information in the global wine industry.

Ms. Madonna has worked for several wine publications, most recently serving as executive editor of and Wine Business Monthly, a well-known U.S. wine trade publication.

"We are very excited to have Laura join," said President Jeff Walker. "Her knowledge of relevant news and statistical information concerning international wine production will provide compelling and informative editorial content which our members will use to make better decisions about the purchase or sale of bulk wine."

Ms. Madonna's knowledge of the wine industry will provide members with real-time, up-to-date news stories and informed analysis of market data. Site content will be archived and available through an advanced search engine. This industry news will complement the other features of the sales and procurement system for bulk wine trade. is a one-stop shop featuring real-time data and graphs about global wine markets, a 24-hour forum for real-time bids and offers, and shipping and logistics services through third-party providers.

The B2B web strategy behind will soon be implemented in other targeted bulk commodity markets including juice concentrates, nuts, dried fruits and spices/herbs. is providing industry-specific channels where producers and packagers can save time and money by executing their entire transaction online aided by real-time market data about pricing, volume, and product availability. Patent-pending technology classifies product based on numerous specifications, permits online negotiations between multiple parties, and even facilitates product sampling.

"Members are excited about the real-time market data and transparency that our technology provides," said CEO Mike MacDougal. "The news and editorial content offered by Laura on will be the icing on the cake."

Ms. Madonna worked in print and Internet publishing, editorial and operations before moving to Wine Business Monthly. Her positions as contributing editor and columnist for The Business Journal and founding managing editor for Appellation magazine highlight the experience she brings to her new position as executive editor of Her impressive credentials include membership in the International Federation of Wine & Spirits Journalists and Writers and the Circle of Wine Writers. completed its first round of institutional funding in mid-March from Bay City Capital's North American Nutrition and Agribusiness Fund with other investors including William Blair New World Ventures and William Blair & Company.

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