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Mackmyra's Intelligens artificial intelligence single malt whisky - Product Launch

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Mackmyra's Intelligens artificial intelligence single malt whisky

Mackmyras Intelligens artificial intelligence single malt whisky

Mackmyra's Intelligens artificial intelligence single malt whisky

Category - Spirits, whisky, Sweden, single malt, 46.1% abv

Available - From 3 September

Location - The UK, available online at mackmyra.co.uk

Price - GBP59.90 (US$73.30) per 70cl bottle, limited to 5,000 units

Swedish craft distiller Mackmyra has produced what it claims to be the world's first whisky to be created using artificial intelligence. The limited-edition single malt, called Intelligens, has been created in partnership with Finnish tech company Fourkind.

Using the Microsoft Azure platform, data was collated including Mackmyra's previous recipes as well as consumer feedback, evaluations, reviews, ratings, and awards. The AI then pulled together a new recipe suggestion.

"It's very exciting that our whisky created using AI is now finally available for purchase," said Mackmyra master distiller Angela D'Orazio. "There is huge interest in it, and it will be interesting to hear what both whisky drinkers and technology fans think about the taste."

Fourkind's principal machine learning partner, Jarno Kartela, added: "Algorithms don't have minds, so we need a new approach in order to understand something as complicated as whisky. Even though they lack human expertise, we can teach machines to understand which elements make up past recipes and products, and how these are perceived and ranked by customers and experts."

The no-age-statement expression is being released in Mackmyra's 20th anniversary year.

Earlier this year, Pernod Ricard highlighted the "revolution" that AI could create in the area of market research.

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