News

SWEDEN: Mackmyra to "pick our fights" after losses drop

Most popular

Why spirits should look back to move forwards

Gaming - the next frontier for drinks marketing

Why spirits must rethink its future positioning

Responsible drinking efforts around the world

Mainstream media is confusing spirits' consumer

MORE

The head of Swedish whiskey maker Mackmyra has said smaller distillers face an uphill battle in the export market because of a lack of spending power.


Related Content

"Our strategy is to double the top and halve the bottom" - Interview, Kay Nash, MD of Distell's Libe...

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's...

"Our major task, however simple it sounds, is to reach every consumer personally" - Interview, Globa...

"Money has never burnt a hole in our pocket" - Interview, Campari Group CEO Bob Kunze-Concewitz, Par...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?