LVMHs incubator programme will welcome 50 international startups each year

LVMH's incubator programme will welcome 50 international startups each year

Luxury goods firm Louis Vuitton Moet Hennessy has launched a programme to boost innovation in the luxury market.

The company said today that La Maison des Startups will welcome 50 international startups each year, in two six-month terms. The platform encourages entrepreneurs to innovate across LVMH's business groups, including in wines & spirits.

The firm has made 89 work stations available within a 220-square metre space at Paris startup hub Station F. Around half of the first tranche of entrepreneurs were identified through the LVMH Innovation Award at the Viva Technology show.

The initiative includes workshops and coaching from LVMH staff.

"Innovation is an integral part of the history of our Maisons, which are often centuries old," said Bernard Arnault, LVMH's chairman & CEO. "This is why we know, perhaps better than others, how to find ways of working with startups that benefit us all."

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