News

Luxury no longer just about the brand - Piper-Heidsieck global executive director

Most popular

The just-drinks Analyst returns

just-drinks speaks to Distill Ventures' CEO

"Too many tuxedos, too much bling" - BrewDog

just-drinks speaks to Diageo CEO Ivan Menezes

The just-drinks Analyst returns

MORE

The executive director for Champagne house Piper-Heidsieck has said the nature of the luxury market is changing, as the sector looks to align with today's consumers.


Related Content

"The need to open a bottle 'just to be seen' is going away" - just-drinks meets Piper-Heidsieck Cham...

If you read only one thing... - This week's must-reads on just-drinks

If you read only one thing... - This week's must-reads on just-drinks...

"The worst thing you can do in luxury is send inconsistent brand messages" - Interview Tareef Shawa,...

The Champagne & Sparkling Wine World Championships 2017 - Champagne

The Champagne & Sparkling Wine World Championships 2017 - Champagne...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?