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Luxco hands Europe launch to Rebel Yell Bourbon French Barrel Special Finish

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Luxco's Kentucky whiskey unit, Lux Row Distillers, is to release its Rebel Yell Bourbon French Barrel Special Finish outside of the US for the first time.

Luxcos Rebel Yell Bourbon expression, French Barrel Special Finish, will roll out to the UK, Italy and France

Luxco's Rebel Yell Bourbon expression, French Barrel Special Finish, will roll out to the UK, Italy and France

The move has been made to meet the "growing demand" from whiskey drinkers in the UK, Lux Row said. 

The Bourbon, finished in toasted French Oak wine barrels for six months, will be distributed by Cellar Trends in the UK. It will be available to purchase in the UK, Italy and France from October, limited to 6,000 bottles in the first year. 

The UK SRP is GBP30 (US$38) per bottle.

"We wanted to create something unique for the growing number of Bourbon connoisseurs in the UK, which is why we decided to launch this whiskey outside the US," said John Rempe, Lux Row's head distiller and master blender.
 
Luxco's Bourbon portfolio includes the Rebel Yell, Blood Oath and Ezra Brooks brands.

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Sectors: Spirits

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