Light Devon Tonic joins three other tonic waters in Luscombe Drinks range

Light Devon Tonic joins three other tonic waters in Luscombe Drinks' range

Luscombe Drinks' Light Devon Tonic

Category - mixers, soft drinks

Available - From this month

Location - UK

Price - RRP GBP1.20 (US$1.60) per 20cl bottle

UK soft drinks firm Luscombe Drinks has added a lower-calorie variant to its line-up of tonic water mixers. Light Devon Tonic Water marks the fourth expression in the Luscombe range, joining Devon Tonic Water, Elderflower Tonic Water and Grapefruit Tonic Water.

"The tonic water sector is rapidly expanding, with (annual) sales exceeding GBP100m (US$135m) for the first time - a rise of 37% in the past year," said Gareth Hess, head of sales at Luscombe Drinks. "The new Light Devon Tonic Water is our response to customer demand for a premium tonic water with fewer calories."

The company has also redesigned its packaging with an "on-trend retro look" neck label. 

Luscombe Drinks is based in Devon, south-west England.

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