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Lucozade Ribena Suntory's Lucozade Zero Original - Product Launch

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Lucozade Ribena Suntory's Lucozade Zero Original

Lucozade Ribena Suntorys Lucozade Zero Original

Lucozade Ribena Suntory's Lucozade Zero Original

Category - Energy drinks, functional drinks, soft drinks

Available - From March

Location - UK

Price - Price-marked packs of GBP1 (US$1.25) per 38cl

Lucozade Ribena Suntory will launch an Original flavour variant under its Lucozade Zero brand in the UK. Available from next month, the nation-wide roll-out follows last May's launch of Orange and Pink Lemonade in the Zero range.

As well as the 38cl price-marked pack, the new flavour will be available in 50cl and one-litre bottles.

"Zero Original... taps into the rise of low and no calorie drinks and we are confident the product will be a huge hit and help retailers further boost their sales," said Lucozade Energy senior brand manager Charlotte Flook. 

Lucozade Ribena Suntory was formed in 2014, and is part of Suntory Beverage & Food Europe.

What's coming up in soft drinks in 2017? - Predictions for the Year Ahead - Click here for a just-drinks comment


Sectors: Product launches, Soft drinks, Water

Companies: Suntory

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