Lucas Bols is set to acquire Remy Cointreaus Passoa brand in the near-future

Lucas Bols is set to acquire Remy Cointreau's Passoa brand in the near-future

Lucas Bols is set to add the co-owner of advertising agency JWT Amsterdam to its supervisory board.

Ralph Wisbrun has been proposed by the spirits group to join the board later this year. Wisbrun co-founded UbachsWisbrun, an Amsterdam-based advertising agency, in 1997. The company merged with PPGH/JWT to become JWT Amsterdam in 2007.

"His [Wisbrun's] extensive marketing and communication expertise and broad experience in building brands will be highly valuable for Lucas Bols and complement our board," said chairman Derek Doijer. "We look forward to welcoming him to the board."

Wisbrun will be the fourth member of Lucas Bols' supervisory board, joining Doijer, Marina Wyatt and Alexandra Oldroyd.

His appointment will be put to shareholders at the next AGM on 7 September.

Late last year, Lucas Bols set up a joint-venture with Remy Cointreau to handle the latter's Passoa liqueur brand. The move precedes the eventual takeover of Passoa by Lucas Bols "in due time".

What is Passoa and how is Remy Cointreau, Lucas Bols's new venture structured? - Click here for a just-drinks Focus