Nuvo was created by Raphael Yakoby in 2007, then put up for sale in mid-2013

Nuvo was created by Raphael Yakoby in 2007, then put up for sale in mid-2013

Lucas Bols has added Nuvo to its list of third-party brands, with the company securing a right-to-buy option for the sparkling liqueur brand, four years after it was originally put up for sale.

Earlier today, the Netherlands-based group, best known for the Bols liqueur range, confirmed it has partnered with Nuvo creator Raphael Yakoby, based around global distribution rights. The deal, which will focus initially on the US, gives Lucas Bols the opportunity to acquire Nuvo in full "in the mid-term".

The company will take ownership of Nuvo's global distribution rights and will handle buying sourcing and commercial activities. Yakoby, meanwhile, will head up "strategic marketing, including social media and product development".

Financial details behind the arrangement were not disclosed, although the group said it "fits Lucas Bols's asset-light business model, as it strengthens its existing distribution platform with limited additional investments required".

Created by Yakoby in 2007, Nuvo comprises vodka, sparkling wine and fruit nectar. Yakoby's company, London Group, put the brand up for sale in mid-2013, with Yakoby telling just-drinks at the time that London Group "don't have the infrastructure in place to expand the brand".

Just over a year ago, Lucas Bols embarked on a similar deal for the Passoa liqueur brand. The creation of a joint venture for Passoa between brand owner Remy Cointreau and Lucas Bols is a precursor to the latter exercising its option to buy the liqueur from Remy outright.

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